Owning a short-term rental (STR) property in Austin is exciting, but with so many listings, it can be challenging to stand out. As an Austin homeowner and host, I know firsthand how competitive the market can be, and I’ve learned a few strategies that have helped me make my listing more appealing. If you’re a short-term rental owner in Austin and want to set your property apart, here are my top tips.
1. Create a Unique Space with Style and Character
Austin is known for its eclectic style, so embrace it! Consider adding unique decor elements or themes that reflect Austin’s vibe, such as vintage Texas decor, local art, or bold colors that echo the city’s artsy energy. A memorable, stylish space will make your listing stand out in search results and attract guests looking for an authentic Austin experience.
For my property, I chose a mid-century modern look that complements the local aesthetic, and it’s become a huge selling point. Guests often comment on the decor in their reviews, which helps attract new bookings.
2. Offer Luxurious Amenities
Guests are increasingly looking for an elevated experience, even in short-term rentals. Consider investing in amenities that provide comfort and convenience, like high-quality linens, a well-equipped kitchen, or outdoor seating. If you can, add something extra special—like a hot tub, backyard grill, or fire pit.
Adding a few luxurious touches has helped me stand out in Austin’s competitive market. Guests love the extra comfort, and these small investments can lead to excellent reviews and repeat bookings.
3. Write a Compelling, Detailed Listing Description
A well-written listing description is essential. Beyond the basics, paint a picture of what guests can expect when they stay at your property. Highlight unique features, nearby attractions, and the experience guests will enjoy. Use descriptive language to make your listing feel warm and inviting.
When I updated my description to reflect the unique vibe of my space and its proximity to Austin’s hotspots, I noticed an uptick in inquiries. A captivating description can make all the difference in turning clicks into bookings.
4. Go Above and Beyond in Guest Communication
Great communication is key to making guests feel welcome and valued. Respond quickly to booking inquiries and follow up with guests during their stay. Providing clear, friendly instructions for check-in and check-out, as well as a local guide with recommendations, can help ensure a positive experience.
I personally check in with guests within 24 hours of their arrival to ensure everything is going smoothly. This extra step has resulted in numerous five-star reviews, which play a crucial role in standing out on Airbnb.
5. Leverage Local Experiences and Recommendations
People come to Austin for the unique culture, food, and entertainment, so be their guide! Create a custom guidebook with your favorite local restaurants, coffee shops, outdoor spots, and must-see sights. Guests appreciate having insider knowledge, and it adds a personal touch to their stay.
I love recommending local favorites and lesser-known spots to my guests, and they often thank me in their reviews for the recommendations. It’s a great way to help guests feel connected to Austin and remember their experience at your rental.
Conclusion: Why Partner with SPRKHost Vacation Homes?
Making your Austin short-term rental stand out takes more than just listing your property—it requires thoughtful design, luxurious touches, top-notch communication, and a bit of local charm. However, managing all of this can be time-consuming, especially if you want to maintain a high standard and maximize your income.
That’s where SPRKHost Vacation Homes can help. With our expertise in optimizing listings, providing luxury touches, and handling guest communication, we make it easy for Austin homeowners to achieve standout status in a crowded market. Our team knows the local Austin scene, and we use proven strategies to help your property attract more bookings and generate higher profits.
If you’re ready to make your property a top choice for guests, partner with SPRKHost Vacation Homes. We’ll handle the details, so you can enjoy the rewards of being an exceptional host in Austin’s competitive Airbnb market.
