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ABOUT SPRKHost Austin Vacation Home Rentals
We’re Rachel and Joe — co-founders of SPRKhost and partners in life and business. What started as a side project quickly turned into a full-time, full-scale hospitality brand built on care, design, and execution.
Rachel is the heartbeat of SPRKhost. She leads the vision for every home we manage — from how it’s styled to how it feels when a guest walks through the door. Her background in design, deep understanding of guest experience, and obsession with quality set the tone for everything we do. From West Lake estates to downtown lofts, Rachel ensures each home reflects the level of hospitality we’re known for.
Joe handles systems and scale — building the automation, financial models, and operational infrastructure behind the scenes. Together, we’ve grown SPRKhost into a tightly run portfolio of high-performing properties across Austin and the Hill Country.
We live in Austin with our two boys and remain deeply invested in both the city and our homeowners. Whether you’re staying with us or partnering with us, you’ll feel the difference that care and clarity make.
Welcome to SPRKhost.
How It All Began
We love to travel! As our family grew, our appreciation for staying in private homes during our vacations grew. Some of our fondest travel memories are group gatherings with friends and family that a hotel can’t easily duplicate.
In 2014, we purchased our dream home in the awesome Bouldin Creek neighborhood in Austin Texas. We quickly learned that given the fabulous home and location we could rent the house for SXSW to help pay the mortgage and fund some great family holidays! We also had the idea that if we were already getting the home ready for SXSW, why not rent it other weekends as well? So we listed the home for five weekends, including the week of SXSW. The experience was a huge success and during SXSW the home hosted MTV. Today the home is available to rent and continue to lives on as Austin’s Ultimate Experience. (Our properties).
In 2022 Rachel and Joe founded SPRKhost and began managing homes for a select group of home owners focusing on large homes with pools in great locations. As of May 2024 we host over 12 homes. Our key differentiator is the synergistic team Rachel’s hospitality and operational expertise gained over the past decade coupled with Joe’s +20 years’ experience in real estate, asset management, analytics, and marketing.
Together Rachel and Joe are elevating Austin Luxury Vacation Rental Market through exceptional guest experiences by bringing together cutting edge technology and local Austin market expertise in a high-touch boutique property management company. Each listing has our dedicated team to ensure both guests and home owners have a 5-star experience. Follow our Journey on Instagram.
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